Innovation Can Happen Anywhere!
Building a More Equitable and Inclusive Economic Future for Rural America with Documentary
The Center on Rural Innovation Called for Case Studies and left with a 10-Episode Docuseries
The Center on Rural Innovation Called for Case Studies and left with a 10-Episode Docuseries
The Center on Rural Innovation Called for Case Studies and left with a 10-Episode Docuseries
THE PREMISE
The Center on Rural Innovation (CORI) had received grant funding from Walmart Foundation and Siegel Family Foundation. As part of the grant funding, CORI approached Southend to produce three (3) 3-5min video case studies on 3 different cities within their Rural Innovation Network.
THE PROBLEM
The Covid 19 Pandemic grounded all flights, so for the first 3 cities, we loaded up for a 10-day roadtrip, driving from Atlanta GA to Wilson NC -> Cape Girardeau MO -> Durango CO, then back home to Atlanta. Filming during the pandemic had its own challenges, the biggest being we only had 2 full days to capture the content we needed to make these stories meaningful for the CORI brand, as well as interesting to watch as a series.
OUR UNIQUE VALUE
After production took place for these first 3 case studies, and with our eyes set on future case studies in other cities, Southend saw the potential to turn what was meant to be simple short case studies into a full, documentary series, each episode landing between 8-10 mins. The series was affectionately named The Rural Edge and a total of 10 episodes were produced, with stories and cities featured across the continental US and captured over the course of 3 years.
THE PREMISE
The Center on Rural Innovation (CORI) had received grant funding from Walmart Foundation and Siegel Family Foundation. As part of the grant funding, CORI approached Southend to produce three (3) 3-5min video case studies on 3 different cities within their Rural Innovation Network.
THE PROBLEM
The Covid 19 Pandemic grounded all flights, so for the first 3 cities, we loaded up for a 10-day roadtrip, driving from Atlanta GA to Wilson NC -> Cape Girardeau MO -> Durango CO, then back home to Atlanta. Filming during the pandemic had its own challenges, the biggest being we only had 2 full days to capture the content we needed to make these stories meaningful for the CORI brand, as well as interesting to watch as a series.
OUR UNIQUE VALUE
After production took place for these first 3 case studies, and with our eyes set on future case studies in other cities, Southend saw the potential to turn what was meant to be simple short case studies into a full, documentary series, each episode landing between 8-10 mins. The series was affectionately named The Rural Edge and a total of 10 episodes were produced, with stories and cities featured across the continental US and captured over the course of 3 years.
Client
Client
The Center on Rural Innovation
The Center on Rural Innovation
The Center on Rural Innovation
RUNTIME
RUNTIME
8-10 MINS per episode
10 EPISODES
8-10 MINS
Services
Services
Series Concept Creation
Series Concept Creation
Series Concept Creation
Script writing & Outline Creation
Script writing & Outline Creation
Script writing & Outline Creation
Budget & Line Producer
Budget & Line Producer
Budget & Line Producer
Detailed Shot Lists
Detailed Shot Lists
Detailed Shot Lists
On-Set Director
On-Set Director
On-Set Director
Docuseries Production Services
Docuseries Production Services
Docuseries Production Services
Still Photography
Still Photography
Still Photography
Post-Production
Post-Production
Post-Production
Deliverables
Deliverables
10-Episode Docuseries
10-Episode Docuseries
10-Episode Docuseries
The Rural Edge remains CORI's highest viewed and most shared content on YouTube. The photography and stories are still used prominently in their marketing all these years later.
The Rural Edge remains CORI's highest viewed and most shared content on YouTube. The photography and stories are still used prominently in their marketing all these years later.
I started working with Southend when I had a vision for what we wanted to accomplish but was without a roadmap for how to get there. Not only are they masterful creatives, they are incredible strategists who excel at striking a balance between achieving business objectives and tapping into the emotional needs of their audience. They’re a team you'd want to get a beer with, a fun and honest crew, a partner and collaborator, thoughtful at every step of the way, and supporters long after projects wrap.
Rebekah Collinsworth
–
Communications Director
I started working with Southend when I had a vision for what we wanted to accomplish but was without a roadmap for how to get there. Not only are they masterful creatives, they are incredible strategists who excel at striking a balance between achieving business objectives and tapping into the emotional needs of their audience. They’re a team you'd want to get a beer with, a fun and honest crew, a partner and collaborator, thoughtful at every step of the way, and supporters long after projects wrap.
Rebekah Collinsworth
–
Communications Director
I started working with Southend when I had a vision for what we wanted to accomplish but was without a roadmap for how to get there. Not only are they masterful creatives, they are incredible strategists who excel at striking a balance between achieving business objectives and tapping into the emotional needs of their audience. They’re a team you'd want to get a beer with, a fun and honest crew, a partner and collaborator, thoughtful at every step of the way, and supporters long after projects wrap.
Rebekah Collinsworth
–
Communications Director
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017