Orkin's Boldest Bite Yet
Brand-Building Through Curiosity and Expertise
Jackson Spalding approached Southend with a branded show concept for Orkin
Jackson Spalding approached Southend with a branded show concept for Orkin
The Premise
The premise was Hot Ones but with bugs, adding a celebrity chef and Orkin expert preparing and tasting bug-infused dishes and the goal was clear: Earning brand attention for Orkin through chef-led content.
The PROBLEM
The challenge as if that wasn’t enough? It all had to fit within one day of production due to budget and talent availability.
OUR SOLUTION
We took their concept and turned it into a show outline, working closely with our chosen director, to design a 12-15 min show that would keep audiences watching through 5 different dishes, each more daring than the last. The format had to include cooking and preparing the meals, fun facts from the Orkin expert, AND also center around a tasting segment of each dish.
Check out the full campaign at Orkin.com/bugbites!
The Premise
The premise was Hot Ones but with bugs, adding a celebrity chef and Orkin expert preparing and tasting bug-infused dishes and the goal was clear: Earning brand attention for Orkin through chef-led content.
The PROBLEM
The challenge as if that wasn’t enough? It all had to fit within one day of production due to budget and talent availability.
OUR SOLUTION
We took their concept and turned it into a show outline, working closely with our chosen director, to design a 12-15 min show that would keep audiences watching through 5 different dishes, each more daring than the last. The format had to include cooking and preparing the meals, fun facts from the Orkin expert, AND also center around a tasting segment of each dish.
Check out the full campaign at Orkin.com/bugbites!
Client
Client
Orkin
Orkin
Orkin
Agency
Agency
Jackson Spalding
Jackson Spalding
Jackson Spalding
RUNTIME
RUNTIME
20 MINS
20 MINS
20 MINS
SERVICES
SERVICES
Budgeting & Line Producer
Budgeting & Line Producer
Budgeting & Line Producer
Creative Direction
Creative Direction
Creative Direction
On-Set Director
On-Set Director
On-Set Director
Full Production Services
Full Production Services
Full Production Services
BTS for News Outlets
BTS for News Outlets
BTS for News Outlets
Post Production
Post Production
Post Production
DELIVERABLES
DELIVERABLES
Full 20 Min Show
Full 20 Min Show
Full 20 Min Show
(1) 20s Social Teaser
(1) 20s Social Teaser
(1) 20s Social Teaser
(2) 15s Social Teasers
(2) 15s Social Teasers
(2) 15s Social Teasers
This campaign isn’t just about culinary surprise—it’s about reframing how people think about pests through the lens of Orkin’s unmatched expertise.
This campaign isn’t just about culinary surprise—it’s about reframing how people think about pests through the lens of Orkin’s unmatched expertise.
This campaign isn’t just about culinary surprise—it’s about reframing how people think about pests through the lens of Orkin’s unmatched expertise.
Director Alex Kreuter talking through Closeup with DP Alex Glustrom…these are just 2 of the 3 Alexes we had on set with us on the day.
Director Alex Kreuter talking through Closeup with DP Alex Glustrom…these are just 2 of the 3 Alexes we had on set with us on the day.
The Clients have been incredibly happy with the quality of video, y'all's clear communication, partnership in ideas...everything! [They are] over the moon! And, personally, I always have a great experience when we partner on creative work. l'm thrilled everyone else gets to experience it too.
Alicia Harwell
–
Senior Producer
,
Jackson Spalding
The Clients have been incredibly happy with the quality of video, y'all's clear communication, partnership in ideas...everything! [They are] over the moon! And, personally, I always have a great experience when we partner on creative work. l'm thrilled everyone else gets to experience it too.
Alicia Harwell
–
Senior Producer
,
Jackson Spalding
The Clients have been incredibly happy with the quality of video, y'all's clear communication, partnership in ideas...everything! [They are] over the moon! And, personally, I always have a great experience when we partner on creative work. l'm thrilled everyone else gets to experience it too.
Alicia Harwell
–
Senior Producer
,
Jackson Spalding
Loved the execution—lighting, tone, visuals, overall production...I’d love to make this a bigger, longer-term series!
Richard Blais
Loved the execution—lighting, tone, visuals, overall production...I’d love to make this a bigger, longer-term series!
Richard Blais
Loved the execution—lighting, tone, visuals, overall production...I’d love to make this a bigger, longer-term series!
Richard Blais
You captured the spirit, fun and WTF factor 100% — I want to watch and I’ve seen it!
Alex Loomis
–
Creative Lead
,
Jackson Spalding
You captured the spirit, fun and WTF factor 100% — I want to watch and I’ve seen it!
Alex Loomis
–
Creative Lead
,
Jackson Spalding
You captured the spirit, fun and WTF factor 100% — I want to watch and I’ve seen it!
Alex Loomis
–
Creative Lead
,
Jackson Spalding
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017