Elegant Robotics
Rapid Global Growth, Production at Speed and Scale
Helping a Global Leader in Warehouse Robotics Tell Their Story Across Markets and Platforms
Helping a Global Leader in Warehouse Robotics Tell Their Story Across Markets and Platforms
A Southend partner since 2024, Exotec has utilized nearly every tool in our production toolbox to create content that fuels their global growth. As a leading provider in the competitive and rapidly scaling space of warehouse robotics and logistics, Exotec needed a production partner who could move at their pace, think strategically about their content needs, and deliver premium quality across multiple markets.
A Comprehensive Footage Library
THE PREMISE
Exotec is a leading provider in the competitive world of warehouse robotics and logistics. With the 2025 launch of their revolutionary Skypod II system, they needed a comprehensive footage library that could serve multiple departments, markets, and use cases for years to come. From internal training to external marketing, this library would become the visual foundation of their product launch and ongoing growth.
THE PROBLEM
The shoot had to happen in Belgium, in an active warehouse owned by one of Exotec's clients, featuring a multi-million dollar robotics system. We needed to coordinate production across continents and time zones while working through our European production partner Amok. Every setup required extreme care, one misstep could damage client relationships or expensive equipment. The footage had to work across multiple channels while balancing technical specifications with cinematic storytelling.
OUR SOLUTION
We partnered with production company Amok in Belgium, developing detailed shot lists that maintained our quality standards while respecting the sensitive environment. Our transparent communication and meticulous organization kept everyone confident through complex logistics and planning adjustments across 4 different on-set departments—A-Camera (1st Unit), B-Camera (2nd Unit), a Drone and GoPro Unit and Still Photography.
We delivered a comprehensive footage library featuring multiple angles of the Skypod II system, including a full system walkthrough with on-camera talent. The content continues to serve Exotec across training, marketing, sales, and events…evergreen assets that supported their successful launch and ongoing growth.
THE PREMISE
Exotec is a leading provider in the competitive world of warehouse robotics and logistics. With the 2025 launch of their revolutionary Skypod II system, they needed a comprehensive footage library that could serve multiple departments, markets, and use cases for years to come. From internal training to external marketing, this library would become the visual foundation of their product launch and ongoing growth.
THE PROBLEM
The shoot had to happen in Belgium, in an active warehouse owned by one of Exotec's clients, featuring a multi-million dollar robotics system. We needed to coordinate production across continents and time zones while working through our European production partner Amok. Every setup required extreme care, one misstep could damage client relationships or expensive equipment. The footage had to work across multiple channels while balancing technical specifications with cinematic storytelling.
OUR SOLUTION
We partnered with production company Amok in Belgium, developing detailed shot lists that maintained our quality standards while respecting the sensitive environment. Our transparent communication and meticulous organization kept everyone confident through complex logistics and planning adjustments across 4 different on-set departments—A-Camera (1st Unit), B-Camera (2nd Unit), a Drone and GoPro Unit and Still Photography.
We delivered a comprehensive footage library featuring multiple angles of the Skypod II system, including a full system walkthrough with on-camera talent. The content continues to serve Exotec across training, marketing, sales, and events…evergreen assets that supported their successful launch and ongoing growth.
Client
Client
Client
Exotec
Exotec
Exotec
Services
Services
Services
Budget & Line Producer
Budget & Line Producer
Budget & Line Producer
Scripts & Outlines
Scripts & Outlines
Scripts & Outlines
Detailed Shot Lists
Detailed Shot Lists
Detailed Shot Lists
Creative Direction
Creative Direction
Creative Direction
On-Set Director
On-Set Director
On-Set Director
Production Services
Production Services
Production Services
Post-Production
Post-Production
Post-Production
Deliverables
Deliverables
Deliverables
Brand Manifesto Film
Brand Manifesto Film
Brand Manifesto Film
Product Footage Library
Product Footage Library
Product Footage Library
Webinar & System Walkthrough
Webinar & System Walkthrough
Webinar & System Walkthrough
Vision Overview Film
Vision Overview Film
Vision Overview Film
Meeting a growing need for speed to production and minimizing layers in the creative development process, Southend's production-first approach allows Exotec to move quickly on content opportunities.
Meeting a growing need for speed to production and minimizing layers in the creative development process, Southend's production-first approach allows Exotec to move quickly on content opportunities.
Meeting a growing need for speed to production and minimizing layers in the creative development process, Southend's production-first approach allows Exotec to move quickly on content opportunities.
They are fantastic communicators and incredibly flexible, seamlessly scaling their efforts to match the scope of our projects, whether it's a small, focused shoot or a larger production with a bigger budget. Their level of organization kept everything running smoothly, and their patience as we sorted through plans and adjustments was invaluable.
Kelly Strawinski
–
Senior Video Producer
,
Exotec
They are fantastic communicators and incredibly flexible, seamlessly scaling their efforts to match the scope of our projects, whether it's a small, focused shoot or a larger production with a bigger budget. Their level of organization kept everything running smoothly, and their patience as we sorted through plans and adjustments was invaluable.
Kelly Strawinski
–
Senior Video Producer
,
Exotec
They are fantastic communicators and incredibly flexible, seamlessly scaling their efforts to match the scope of our projects, whether it's a small, focused shoot or a larger production with a bigger budget. Their level of organization kept everything running smoothly, and their patience as we sorted through plans and adjustments was invaluable.
Kelly Strawinski
–
Senior Video Producer
,
Exotec
What truly impressed me was their willingness to address challenges head-on, finding creative solutions without hesitation. The content they produced for us was fantastic, and it perfectly captured the vision we had in mind.
Kelly Strawinksi
–
Senior Video Producer
,
Exotec
What truly impressed me was their willingness to address challenges head-on, finding creative solutions without hesitation. The content they produced for us was fantastic, and it perfectly captured the vision we had in mind.
Kelly Strawinksi
–
Senior Video Producer
,
Exotec
What truly impressed me was their willingness to address challenges head-on, finding creative solutions without hesitation. The content they produced for us was fantastic, and it perfectly captured the vision we had in mind.
Kelly Strawinksi
–
Senior Video Producer
,
Exotec
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017