THE PREMISE
The Coca-Cola Company, Coca-Cola UNITED, and Coca-Cola Foundation have initiatives across the state and wanted to deliver an uplifting message of togetherness through a variety of visuals. The creative concept we recieved was the idea of following a single can of Coca-Cola and its impact, on its journey from production to consumers across the entire state of GA.

THE PROBLEM
This campaign had to cover a lot of ground both physically AND conceptually with a very short amount of time to produce. We had less than a month from green light to creatively breakdown, storyboard and produce a 4-day production across multiple locations around the state of Georgia from Blue Ridge to North Metro Atlanta to Savannah. Creatively we had to ensure we celebrated the relationship between Coca-Cola and Georgia, while telling a very specific story that had been conceptualized by our Agency partner. The greatest challenge, aside from a few nightmarish production logistics and problems that arose, was ensuring both story and campaign goals were communicated in the visual language of Coca-Cola.

OUR SOLUTION
Using The Coca-Cola Co.’s approach to live-action production, we created rich and authentic scenes of workers and consumers alike accomplishing the goal and mission of The Coca-Cola Co., Coke UNITED and other TCCC initiatives, all while telling the story of a single can.