THE PREMISE
Croud approached Southend to create fresh, digitally native assets for Another Broken Egg Cafe's advertising and social campaigns. They needed content that balanced lifestyle moments with food photography, all within a tight budget and timeline.

THE PROBLEM
Time was the primary constraint. The creative needed to launch alongside Another Broken Egg's seasonal menu, just one month out from first contact. Add to that the requirement to shoot on location in the restaurant while minimizing disruption during key service hours, and the challenge became clear. How could Southend and Croud collaborate efficiently to deliver ambitious creative within a compressed timeline and real-world shooting limitations?

OUR SOLUTION
Southend and Croud collaborated to create a flexible world that minimized camera and gear movement, maximizing shooting time within the restaurant's operational constraints. We developed an efficient two-setup strategy, operating a lifestyle booth setup and high-end macro food setup in parallel during a single shoot day. We also cast a real family to ensure children were comfortable with the crew and interactions felt natural. This approach delivered one 30-second broadcast commercial plus three 15-second social cuts, each tailored for different platforms, giving Another Broken Egg flexibility to deploy assets strategically across paid and organic campaigns.