Sunny Days are Served
Serving Big Results on a Bunch of Small Plates
Strategic Production Problem-Solving Creates Multi-Purpose Assets on a Tight Timeline
Strategic Production Problem-Solving Creates Multi-Purpose Assets on a Tight Timeline
Strategic Production Problem-Solving Creates Multi-Purpose Assets on a Tight Timeline
THE PREMISE
Croud approached Southend to create fresh, digitally native assets for Another Broken Egg Cafe's advertising and social campaigns. They needed content that balanced lifestyle moments with menu beauty shots, all within a tight budget and timeline.
THE PROBLEM
The disconnect between creative ambition and production reality threatened to derail the project before it even started. What started as a request for "a half-day shoot" quickly revealed the real constraints. The initial creative brief was ambitious.
OUR SOLUTION
Southend honed in on creating a small but flexible world to decrease time spent moving camera and gear and increase time shooting. We developed an efficient two-setup approach, operating a lifestyle booth setup and a high-end macro food setup in parallel during a single shoot day. We also cast a real family to ensure kiddos were comfortable with adults and interactions were natural. This approach delivered one 30-second broadcast commercial plus three 15-second social cuts, each tailored for different platforms, giving Another Broken Egg flexibility to deploy assets strategically across paid and organic campaigns.
THE PREMISE
Croud approached Southend to create fresh, digitally native assets for Another Broken Egg Cafe's advertising and social campaigns. They needed content that balanced lifestyle moments with menu beauty shots, all within a tight budget and timeline.
THE PROBLEM
The disconnect between creative ambition and production reality threatened to derail the project before it even started. What started as a request for "a half-day shoot" quickly revealed the real constraints. The initial creative brief was ambitious.
OUR SOLUTION
Southend honed in on creating a small but flexible world to decrease time spent moving camera and gear and increase time shooting. We developed an efficient two-setup approach, operating a lifestyle booth setup and a high-end macro food setup in parallel during a single shoot day. We also cast a real family to ensure kiddos were comfortable with adults and interactions were natural. This approach delivered one 30-second broadcast commercial plus three 15-second social cuts, each tailored for different platforms, giving Another Broken Egg flexibility to deploy assets strategically across paid and organic campaigns.
Client
Client
Another Broken Egg Cafe
Another Broken Egg Cafe
Another Broken Egg Cafe
Agency
Agency
Croud
Croud
Croud
RUNTIME
RUNTIME
30 Sec
30 Sec
30 Sec
Services
Services
Budget/Line Production
Budget/Line Production
Budget/Line Production
Creative Direction
Creative Direction
Creative Direction
Detailed Shot Lists
Detailed Shot Lists
Detailed Shot Lists
On-Set Director
On-Set Director
On-Set Director
Production Services
Production Services
Production Services
Macro Food Styling
Macro Food Styling
Macro Food Styling
Post-Production
Post-Production
Post-Production
Deliverables
Deliverables
30s Ad
(3) 15s Ads
This brand campaign aimed to (re)introduce Another Broken Egg to a new generation of guests.
"The experience with Southend was excellent from start to finish. The crew was incredibly professional and collaborative throughout the shoot, making the entire production process smooth and enjoyable. Most importantly, they delivered on all our objectives—we’re thrilled with how they’ve captured our brand vision. This was a great partnership."
Peter Frey
–
CMO
,
Another Broken Egg Cafe
"The experience with Southend was excellent from start to finish. The crew was incredibly professional and collaborative throughout the shoot, making the entire production process smooth and enjoyable. Most importantly, they delivered on all our objectives—we’re thrilled with how they’ve captured our brand vision. This was a great partnership."
Peter Frey
–
CMO
,
Another Broken Egg Cafe
"The experience with Southend was excellent from start to finish. The crew was incredibly professional and collaborative throughout the shoot, making the entire production process smooth and enjoyable. Most importantly, they delivered on all our objectives—we’re thrilled with how they’ve captured our brand vision. This was a great partnership."
Peter Frey
–
CMO
,
Another Broken Egg Cafe
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017
Branded Storytelling
©2025 | Made by Humans in Atlanta since 2017